Showcast

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Production company¬†The Precinct¬†commissioned me to direct, design and animate a launch spot for Australia’s oldest and biggest casting directory.

Drawing inspiration from their publication book of actor profiles from the 1950s and onwards, the concept for the animation takes a leap from the physical book, evolving it as an analogy to introduce the modern Showcast and their digital service, with a dash of graphic motifs from classic cinema.

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