UI/UX Art Direction for Star Wars Battlefront

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As Associate Art Director on the Star Wars Battlefront at DICE, I focused on the presentation direction, brand design, visual identity and UI/UX, as well as providing art direction for outsourcing and partner design teams.

The challenge in rebooting the Star Wars Battlefront franchise, alongside the launch of The Force Awakens, was to create a gameplay experience which spoke to Star Wars fans and a wide-range of players, across different age groups and nations. Working from the pillars of making the game fun, accessible and authentic, the focus was placed on crafting an intuitive UX, creating immersive worlds and providing engaging gameplay.

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